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Master’s Degree in Sports Marketing

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The curriculum is developed together with executives and professionals at Real Madrid, with the club’s Communications and Media Department playing a key role.

Thanks to endorsement and involvement of Real Madrid, you will have the chance to live unique experiences: networking events, live sport events, professional visits, and international trips.

Why study the Master's Degree in Sports Marketing?

Academic quality

The syllabus on this master’s programme has been developed together with Universidad Europea academics, Real Madrid marketing professionals and other leading experts in the sports marketing sector. We constantly update the contents of the programme to ensure you are getting the very latest knowledge of the what’s going on in the sector.

Hands on technology

From day one of this master’s you’ll be working on real projects and mentored by some of the world’s finest sports marketing experts. You’ll will have the chance to go behind the scenes and participate in the organisation of events such as: Davis Cup or the ATP-WTA Finals Masters 1000 Madrid Mutua.

Professional orientation

Throughout the programme you’ll be in constant contact with sports marketing leaders. Our teaching staff includes active professionals who hold senior roles at the most successful sports clubs and organisations worldwide giving you a unique insight into and understanding of sports industry business models worldwide.

Innovation and technology

Get a deep dive in technologies applied to sports marketing and learn how to analyse data and information and how to create the most successful marketing strategies. You will have access to state-of-the-art facilities and the professionals coming to our classes will bring the last trends and technologies used in the sports marketing field for fan monetisation, engagement, brand awareness and more.

International renowned teaching staff

All the lecturers and professors are involved in the sports marketing field working for different companies and sports entities such as: Puma, Adidas, Real Madrid, Davis Cup, Innovarout and more. This gives you a unique chance to improve your international networking, resulting in new professional opportunities for your future.

A prestigious school

The first sports-focused postgraduate school in the world, the only one with the endorsement of Real Madrid. Since 2006 more than 11.000 students have graduated from our School and launched careers in the global sports industry.

Discover our international students experience

The Master’s Degree in Sports Marketing has a professional and international outlook. Over 70% of our students are international, coming from all around the world and bringing their cultures and experiences, guaranteeing a more enriching environment for all, and providing you with a priceless networking opportunity as you set out on a career in this global Industry.

A unique school worldwide

Real Madrid Graduate School-Universidad Europea offers you a unique environment where you will have the chance to develop your skills for your professional career in the Sports Marketing field thanks to a practical methodology, international renowned teaching staff and unique professional opportunities. In addition, you’ll have access to cutting-edge facilities and exclusive experiences.

Student profile

This Master’s degree is designed especially with the aim to educate the future professional leaders of the sports industry, giving our students the skills and tools needed to succeed.

This programme is suitable for students with a high level of English, and who hold degrees in:

  • Sports Sciences
  • Business Administration or Business Management and Entrepreneurship
  • Marketing & Communications
  • Any other holder of a higher education qualification who wants a career in sports marketing
  • The master’s degree is also especially suited to sports industry professionals who want to deepen and broaden their expertise in order to further their careers.

Career opportunities

Employability

Your first step in the industry

During this programme, 100% of students will enjoy professional internships in first tier sports institutions or companies.

International networking

Share classes with worldwide leading professionals from the sports industry, allowing you to develop a unique networking opportunity.

Real projects

You’ll have the chance to build your mock sports marketing agency and develop projects for real companies from the sports industry working directly with active professionals.

Price is not a problem

Check our special financing terms & conditions.