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Master in Sports Marketing

Choose how you want to study: Campus-based or Online

Train your dreams

Why study this master's in sports marketing?

Academic quality

The course content has been developed by professionals and experts in the marketing world alongside members of the marketing team at Real Madrid C. F. These close ties with the industry allow us to update our curriculum year on year to ensure our students get the very latest knowledge on tools and trends in sports marketing.

Professional orientation

Throughout the master’s you will be in close contact with professionals in the sports marketing sector as our faculty is made up of leading experts in the area. You will gain a deep insight into what is happening in the industry, the latest trends, and the most successful strategies.

International teaching staff

Our lectures and professors carry out their professional activities in the sports marketing world. You will have the chance to create professional connections throughout your studies and open doors to career opportunities along the way.

Innovation and technology

Get a deep dive in technologies applied to sports marketing, learn how to analyse data and information, and how to set the most successful strategies. The professionals coming to our classes will bring the last technologies used in the sports marketing field for fan monetization, fan engagement, brand awareness, and more.

International Environment

On our campus, you will have the opportunity to meet students from more than 50 nationalities, enriching both your personal and professional experience.

Networking

Build a network of professional contacts and access unique job opportunities through direct contact with active specialists, visits, and exclusive events in the sports industry.

Digital Marketing

Learn the fundamentals of these tools through practical experience, providing you with the necessary knowledge for your professional development as a digital marketing expert in the sports industry.

Choose how tou want to study: Campus-based or Online

Campus-based

  • Exclusive visits. You shall enjoy exclusive experiences including an international trip to choose amongst the School’s offer, in addition, some other visits in Spain include: RFEF, La Liga HQ, Mutua Madrid Open Tennis Tournament, Davis Cup Finals in Málaga, Santiago Bernabéu Stadium, Real Madrid City Civitas Metropolitano Stadium, Volunteering in the Madrid marathon, Montmeló F1 Circuit and the white week, organized by Real Madrid with many club related and international speakers

  • A unique master. The Masters’ Degree in Sports Marketing at the School is the only official postgraduate programme in Spain in Sports Marketing. It was the pioneering in this field and after several years still leads the sports marketing programmes.

  • Professional view and constant contact with the industry. This master will allow you to develop professional networking opportunities thanks to the lecturers and professors, all coming from the most renowned entities in the sports marketing sector: Ogilvy, Real Madrid C.F., Adidas, Kosmos, NBA. You ‘ll work from day one on real projects with real clients, sport entities looking for new talented professionals to assist with their growth (for example: Mutua Madrid Tenis ATP, Adidas)

  • Up-to-date content. Learn together with leading professionals the latest strategies and tools in sports marketing with a special focus on digital marketing and the latest technologies used in the field (big data, fan monetization technologies). After the programme you will be able to design top strategies and add value to your brand.

Online

  • eSport Management. The Esports industry is increasing in importance worldwide in an exponential way providing excellent opportunities including:

    - As a great industry that generates revenues and employment itself.

    - As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.

  • Digital marketing content and tools focused on sport. Enhance your professional profile in the marketing area by increasing your knowledge of the latest content, tools and strategies. These include digital marketing, fan engagement, digital transformation and artificial intelligence applied to sports: big data and business intelligence.

  • Flexible learning. Our online format will allow you to combine your studies with your professional and personal lives through a completely flexible training.

    With the Online Master you have total flexibility. Our live virtual classes are recorded in case you cannot attend or want to see them again and you will have the support of our professors as well as an accompanying tutor who will guide you and help you achieve your goals.

Explore the Experience of Our International Students

Enjoy a unique international and multicultural perspective; our school is fortunate to have students from over 80 different nationalities. 80% of our students are international, allowing you not only to learn from industry leaders but also to enrich your experience with peers from around the world.

This is how they enjoyed our annual event, GET TOGETHER 2023.

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Comillas
Comillas‘The most significant benefit was the chance to interact with true industry professionals. I can define my experience in three words: ambition, proactivity and endeavour.’

Andrea Blanco

Executive Venue Management at Real Madrid C. F.