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Master in Sports Marketing

Choose how you want to study: Campus-based or Online

Train your dreams

Why study this programme?

International teaching staff

Made up of experienced and renowned professionals working at sports entities around the world, offering you their experiences and knowledge.

Esports & Innovation

Dive deep into the Esports ecosystem and discover how to design audience-focused strategies in one of the fastest-growing segments in entertainment.

Networking

Access a direct network of professionals and experts through in-person events, enhancing job and collaboration opportunities.

Digitalization

Get trained in the latest tools and technologies, from CRM to analytics, content creation, and audience activation.

Why study at the Real Madrid Graduate School?

International Vision

Learn alongside professors and classmates from different nationalities, gaining a global perspective on sports marketing strategies.

Entrepreneurship & Leadership

Develop your entrepreneurial mindset with real projects and enhance your management skills, preparing you to lead in any sector of the sports industry.

AI in Sports

Get ready to lead the sports industry by applying Artificial Intelligence with expert-led training.

Leading School

The Real Madrid Graduate School is a pioneer in sports education, shaping future leaders with an innovative and excellence-driven approach.

Unlock the tools that will shape your career

Learn the fundamentals of these tools through practical experience, providing you with the necessary knowledge for your professional development as a digital marketing expert in the sports industry.

Career opportunities

Upon completing the Master’s in Sports Marketing, you’ll be prepared to work in various areas of the sports industry, standing out as a multidisciplinary professional:

Brand & Sponsorship Manager

Design and manage sponsorship strategies for clubs, leagues, or brands.

Digital Marketing Manager

Lead audience growth, engagement, and monetization across digital platforms.

Esports Project Manager

Develop strategies and partnerships within the fast-growing esports sector.

Sports Communication Specialist

Manage public relations, media, and influencer partnerships in sports.

Executive trainer

Prepare and train the future leaders of the sports industry, helping them reach their professional potential.

Athlete representative

Prepare and train the future leaders of the sports industry, helping them reach their professional potential.Negotiate contracts and safeguard athletes’ interests, managing their professional careers.

Manager in multinational sports equipment or sponsorship companies

Work in companies specialized in equipment, infrastructure, or sports sponsorship, leading key projects in the industry.

Flexible Learning – Learn at Your Own Pace

  • On-campus: Fully immerse yourself in the university experience at our Alcobendas campus. You'll have access to state-of-the-art facilities to gain hands-on professional experience, both real and simulated, under the guidance of expert faculty, while also completing industry internships.
  • Online: Learn through live-streamed classes, which are also recorded, and complete industry internships. Your personal tutor will support you throughout the course. Our virtual campus will be your learning hub, providing all resources, materials, and 24/7 technical support.
Comillas
The knowledge and experiences I gained were instrumental in founding SportIQ and E&R Sports. These ventures are a direct reflection of the lessons learned and the inspiration drawn from the program.
Rafael Castro

Rafael Castro

Founder | CEO of SportIQ

    Comillas
    The learning plan was very attractive by itself, but the biggest value comes from lectures by professionals with great expertise and experience in their respective areas, challenging what you currently know and broadening your point of view.

    Pablo Mayagoitia

    Analyst

      Comillas
      The most significant benefit was the chance to interact with true industry professionals. I can define my experience in three words: ambition, proactivity and endeavour.

      Andrea Blanco

      Events Executive at Real Madrid C. F.

        Boost your future with artificial intelligence and sports leadership

        At Escuela Universitaria Real Madrid, you will not only learn how to apply artificial intelligence to your professional development, you will be trained to lead the transformation of the sports industry. Leadership is part of our DNA, and our goal is clear: to achieve excellence and push every boundary.

        Universidad Europea, recognised by Forbes in 2025 as one of the most influential institutions in education for its commitment to generative AI, offers you a unique opportunity to become a driving force for change.

        AI for academy

        Forbes 200x100

        Have access to the Advanced Course in AI Study Techniques, where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.

        • Put into practice tools that help you be more productive and optimize your learning, enhancing your academic experience and achieving better results.
        • Participate in an exclusive workshop delivered in collaboration with Google, where real professionals will guide you in the implementation and use of different AI applications.
        AI for talent

        Join the AI in the sports industry programme

        Throughout your training, you will have the opportunity to take part in the innovative AISports programme, where artificial intelligence and sport come together to create new opportunities. You will learn from international experts through live online classes and gain access to exclusive content that will set you apart in your career.

        Prepare to lead the industry through innovation and artificial intelligence.