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Master in Sports Technologies and Digital Transformation


Academic curricula developed together with Real Madrid C.F. Transformation Department and Real Madrid NEXT executives and professionals, Universidad Europea academics and many other relevant professionals from the New Technologies and Sports Industries. Thanks to Real Madrid C.F. endorsement, you will have the chance to live unique experiences: networking events, live sport events, professional visits, international trips…

¿Why study the Master in Sports Technologies and Digital Transformation?

A unique program designed to train the future professional leaders of the Sports Industry and its disruptive Digital Transformation answering the needs of qualified professionals that the Sport Industry has in the new technologies area.

Innovative academic quality

The program is made up of international experts on digitally transforming businesses and Industry 4.0, as well as recognised professionals from the world's leading sports entities. Students will also have the opportunity to learn about the business and transformation model used by Real Madrid C.F. first-hand from its professionals. A unique Master to become the leading professionals for the Sports Industry future.

A pioneering Master for the future

Seize the chance to study a unique Master that will help you to respond to the industry's business needs through applying new technologies. In this program you will be trained to develop your career in the most demanded positions in the future: Data analyst, Specialist in AI and Machine Learning… (report: The Future Of Jobs. World Economic Forum)

Renowned teaching staff

All teaching staff is composed by highly renowned professionals from the Sports and the New Technologies industries. Beside the classroom students will enjoy multiple visits to top companies to learn from their executives on the New Technologies and the Digital transformation fields. Several Executives from Real Madrid C.F. (from Marketing to Innovation departments) made part of the faculty.

Deep dive in Real Madrid C.F.' transformation and innovation process

The master provides the student a deep knowledge of the Real Madrid C.F.' transformation and Innovation process. In a moment like the actual one, with all, performance and business models, being transformed, the Stadium renovation, and so much more Innovative project inside the Club, Real Madrid is making a huge bet on Digital Transformation and Innovation and you'll have the chance to live it from inside. You will not only get a broad knowledge of theses processes, you will also be part of them through Real Madrid NEXT.

Learn from inside the industry

During the master students will be in direct and constant contact with first tier sports entities and highly renowned professionals from the Sports and the New Technologies industries enjoying a unique International Networking. In addition this program aims to push your entrepreneurial spirit and you’ll count on the counseling of top professionals for your own entrepreneurial adventure.

Cutting-edge technologies and facilities

This program will be developped in Universidad Europea Campuses where you will enjoy cutting-edge technologies, a fully renewed sport complex, or our innovative Human Performance Research Lab. Beside this, students will enjoy practical courses in Valdebebas Sports City and Santiago Bernabeu Stadium where they will get a broad knowledge of its major transformation process.

Discover our international students experience

The Master in Sports Technologies and Digital Transformation has a clear professional and international view. Over 70% of our students are international, coming from all around the world and bringing their cultures and experiences to our School and enriching the academic ambiance, providing you a priceless experience that will be key in your professional future in this global Industry.

Live your Real Madrid experience

  • Professional interships
    Professional experience in this Master will provide you a UNIQUE and EXCLUSIVE opportunity as 100% of students will participate directly in Real Madrid C.F. Transformation process cooperating all year long with Real Madrid NEXT, the Club’s initiative to lead the major transformations going on right now, Stadium transformation, applied technologies to performance on and off the pitch, fan engagement and monetization through new tools and technologies… Beside this, students will develop Innovation Consultancy projects for real Sport Entities, and entrepreneurial projects.
  • Exclusive events
    Live events all year long during your master year from Sports Industry Networking Events to Sports Live Events where you would be able to experience how New Technologies are transforming the business models and how to apply them to get the best strategies to optimize the results on and off the field.
  • The white week
    Experience a unique event organized by the School exclusively for our Students, one week at a wonderful location, Santiago Bernabeu Stadium, a whole week where professional athletes, top leading professionals from the Sports Industry worldwide, and Real Madrid Executives share their knowledge and their experiences with our students.
  • International trips
    This program will offer students the unique chance to enjoy a exclusive trip to London (not included in the Master’s price), one of the biggest Innovation Hubs worldwide, where they will meet executives and professionals from top tier Sport Entities having the chance to expand their professional network.

A unique school worldwide

Real Madrid Graduate School-Universidad Europea Will offer you a unique environment where you Will have the chance to develop your skills for your professional career as a New Technologies leading professional thanks to a practical methodology, international renowned teaching staff and unique professional opportunities, beside this you will Enjoy cutting-edge facilities and exclusive experiences.

Student profile

The Sport Technologies and Digital Transformation Master is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main applicant profiles are:

  • Graduates with a technical qualification (engineering, mathematics...)
  • Graduates with a qualification in Management or Finance
  • Graduates in a sports-related subject
  • Professionals in the sports industry with proven experience
  • Professionals from the field of new technologies, finance and/or business with proven experience willing to make their passion becomes their profession.

Professional interships

All our Students Will have the chance to Enjoy professional internships at Real Madrid NEXT Initiative, which is in charge of Innovation and Transformation process through all areas of the club from e-Health to Facilities, passing through e-commerce, ticketing, or New Media…

High employability

Your first step in the industry

During this program 100% of Students will enjoy professional internships with Real Madrid NEXT, participating directly in the Innovation and Transformation process of Real Madrid C.F.

International networking

Sharing the classes with worldwide leading professionals from the New Technologies and the Sports Industry will allow you to develop a unique network which result in great professional opportunities.

Real projects

You’ll have the chance to work on Innovation Consultancy projects with real Sport Entities, not only for Real Madrid C.F. The Sports Industry is in need of New Technologies professionals to transform their business models and adapt to our new reality.

Price is not a problem

Check our special financing terms & conditions.