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Master's Degree in Sales and Commercial Management

Learn to implement successful business plans and develop leadership skills.

Why study the Master’s Degree in Sales and Commercial Management?

Experiential learning

Our comprehensive training is based on theoretical and practical learning, guiding you towards positions of responsibility through solid technical knowledge and the development of managerial skills and abilities.

Analysis tools

You’ll use advanced analytical techniques for market segmentation and product positioning, as well as data analysis tools such as CRM or Google Analytics, in order to predict, simulate, optimise or test results.

Learn from the best

Our teaching team is made up of current and former executives with extensive professional experience in important organisations, who will give you an insight into the reality of the business world. This includes 23 executives from the sales and commercial departments of companies such as Banco Santander, Telefónica, Bankinter, among others.

Internship

We have collaboration agreements with important national and international companies. You will have the opportunity to enter the selection processes of these companies, both for internships and to access a job.

Global perspective of business, market and trends

You’ll gain understanding on a global level, which is crucial for companies with international operations or expansion plans. You’ll also learn how to implement a sales plan, design financial control, and analyse markets and trends.

Neuro-linguistic programming (NLP) and neuro-selling

The course includes training in neuro-linguistic programming (NLP) and neuro-sales that can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.

Study in Madrid, one of the 6 best cities in the world to live according to Forbes.

5 Spanish cities are among the best in the world to live according to Forbes. Madrid ranks 6th for its high quality of life. The capital of Spain registered in 2022 the arrival of more than 9 million visitors according to data from Madrid Convention Bureau. Good employment data, extensive transport network, parks and sports facilities, and a wide range of leisure and gastronomic offer make Madrid the city of choice for millions of students and workers from all over the world.

Admission requirements

To have access and be able to study a master's degree, it is necessary to have a university degree or bachelor's degree and pass the admission process.

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Why study a master's degree at Universidad Europea?

Educational quality endorsed by international rankings

Universidad Europea is positioned as a university of reference in Europe and Latin America and is present in several international rankings: