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Study a Master’s Degree in Marketing or Digital Marketing – On Campus or 100% Online

Study an official or specialised Master’s Degree in Marketing at Universidad Europea, with hands-on learning, industry experts and the flexibility to study On Campus or 100% Online, fully in English.

Admission requirements

To have access and be able to study a master's degree, it is necessary to have a university degree or bachelor's degree and pass the admission process.

Why study a Marketing Master’s Degree at Universidad Europea?

Experiential, hands-on learning

Learn by doing. Work on real business challenges, develop solutions for companies and collaborate in teams using agile methodologies such as Design Thinking.

360º marketing vision: analysis + creativity

Become the professional companies demand. Learn how to design and execute comprehensive marketing strategies that combine data analysis, creativity and business insight. You’ll also be prepared to take on leadership roles in marketing and sales management.

Learn from industry professionals

Your professors have more than 10 years of professional experience and actively work in leading organisations such as Banco Santander, Telefónica, Bankinter, Havas, Making Science, Publicis, BVA, Altadis, DIA and Iberdrola, bringing real-world insights directly into the classroom.

40% internationality rate

We have an internationality rate of over 40%, bringing together more than 110 different nationalities among our students.

44% International students

Study in a multicultural environment alongside students from over 100 countries. This diverse community offers a unique opportunity to learn and grow with peers from different cultural backgrounds, enriching your overall educational experience.

91.1% employability

We train professionals prepared for the job market: 91.1% of our students find employment within 15 months after completing their studies.

+126K alumni

A large global community of international graduates joins our more than 46K current students

Affordable investment. Your master’s in 1 year

The Universidad Europea offers interest-free monthly instalments to make education more accessible. Studying in Spain is more affordable than in countries like Italy, France or Germany, thanks to a one-year master’s duration and lower average daily costs.

Areas of specialization

Marketing & Digital Marketing

You’ll learn to design and execute end‑to‑end digital strategies that combine creativity, data and technology. You’ll work with tools like Google Ads, Meta Ads, GA4, Semrush, HubSpot, CRM systems and Mailchimp, building skills in SEO, SEM, social media, e‑commerce, automation and analytics.
The programme is highly practical: you’ll solve real business challenges from Bizum, Time Out, Bravent, Microsoft, ACTUAL Research and Linguistic Factory, and complete internships in agencies such as Havas, Making Science, Publicis and M&SAATCHI. A final applied project prepares you for roles in digital strategy, e‑commerce, performance marketing and analytics.

Marketing Management

You’ll develop the strategic skills needed to lead marketing teams and make data‑driven decisions. You’ll learn to plan and execute full marketing strategies, analyse consumer behaviour, identify growth opportunities and work with tools such as CRM, Google Analytics and Power BI.

Your learning is strengthened through practical workshops and real projects with companies like BMW, Havas, Samsung, Alcampo, Canon and Pernod Ricard, plus insights from senior professionals at Iberdrola, Telefónica and Campofrío. You’ll be prepared for roles such as Brand Manager, Product Manager or Marketing Strategist.

Sales & Commercial Management

You’ll develop the skills to lead sales teams, structure commercial processes and drive revenue growth. Training includes advanced negotiation, account management, forecasting and performance analysis, supported by CRM and commercial reporting tools.

The programme incorporates insights from executives at Banco Santander, Telefónica and Bankinter, helping you understand real commercial contexts and decision‑making. You’ll be prepared for roles like Sales Manager, Commercial Director or Key Account Manager.

International Relations & Global Economics

You’ll gain a solid strategic understanding of how economic systems, political dynamics, international institutions and global markets interact. You’ll learn to interpret macroeconomic indicators, evaluate geopolitical risks, understand the impact of trade agreements and international regulations, and analyse how governments and multinational organisations influence economic outcomes.

Training includes applied case studies based on real global events, practical use of official data sources, and the development of analytical frameworks. This programme prepares you for careers in international organisations, public institutions, multinational companies, think tanks, NGOs and global consulting roles, where the ability to connect global trends with strategic decision‑making is essential.

Fashion Marketing

You’ll combine core marketing principles with the dynamics of the fashion and lifestyle industry, developing skills in brand positioning, trend analysis, storytelling and omnichannel communication through hands‑on, industry‑aligned projects.

A distinguishing feature is the exclusive partnership with Harper’s Bazaar, giving you access to exclusive shoots, talks with the editorial team, portfolio mentoring, and insider exposure through office visits and invitations to shows, awards and industry events.  This connection to a leading global fashion publication strengthens your profile for roles in fashion brand management, communication and trend‑driven marketing.

Discover the Marketing Master’s Degrees - On Campus or Online

Types of study
Types of study Postgraduate Programmes
All areas
All areas Communication and Marketing Design Business and Technology Fashion
All modalities
All modalities Campus-based Online
All campus
All campus Madrid Valencia

Master's Degree in Digital Marketing

  • Campus-based
  • October 2026
  • 9 months
  • Madrid
40%
Discount on place reservation for 26/27 intake until April 30th!

You'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.

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Master's Degree in Digital Marketing

  • Online
  • October 2026
  • 1 year
28%
Discount until April 31th!

Specialise in digital marketing and learn how to use the most sought-after tools with online training. Design effective strategies in SEO, SEM, social media, automation and analytics. Maximise your employability.

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Master’s Degree in Marketing Management

  • Campus-based
  • October 2026
  • 9 months
  • Madrid

You'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.

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Private Master's Degree in Digital Marketing

  • Campus-based
  • 13 nov. 2026
  • 9 Months
  • Valencia
40%
Discount on place reservation for 26/27 intake until April 30th!

This master’s degree is for you if you are analytical, creative and interested in digital environments, data and technology. If you are looking for a practical programme closely connected to real digital marketing practice, this is where to start.

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Master's Degree in Sales and Commercial Management

  • Campus-based
  • October 2026
  • 9 meses
  • Madrid
40%
Discount on place reservation for 26/27 intake until April 30th!

Take the leap your career needs and become the business manager of the future.

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Master's Degree in Fashion Marketing and Communication Madrid*

  • Campus-based
  • October 2026
  • 10 months
  • Madrid
10%
Discount on tuition fee for 26/27 intake until April 30th!

Specialise in Fashion Marketing and learn how to create fresh campaigns for TOP brands. Create your own catwalk to success!

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Master’s Degree in International Trade and Economic Relations

  • Campus-based
  • October 2026
  • 9 months
  • Madrid
40%
Discount on place reservation for 26/27 intake until April 30th!

The master is designed to train you to understand and master the instruments used in foreign trade and in global business strategies, while at the same time delving into political, economic, and geo-strategic principles and the keys to corporate diplomacy that allow companies to successfully access the most attractive markets on a global level.

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Partners and collaborators

At Universidad Europea, we believe in a strong connection with the professional world. That’s why our programmes include internship agreements, partnerships with reference organisations and certifications in the most in-demand digital tools, ensuring your profile stays aligned with market needs.

You will handle professional tools

You will learn how to handle digital tools and platforms (Adobe, Google or Meta), data analysis and visualization (PowerBI or Tableau), content tools (Majestic SEO, HubSpot), entrepreneurship (Lean Canvas) and even neuromarketing techniques such as eye tracking or facial coding.

Find out what our students say

Comillas
ComillasThis master’s degree offers a dynamic and comprehensive learning experience, equipping students with both practical expertise in international trade and economic relations, as well as essential academic insights in fields such as international business, international relations, and geoeconomics. Through a rigorous, interactive, and scientifically grounded methodology, we prepare future professionals and scholars to navigate and lead in the global economy.

Dr. Hongsong Wang

Director, Master’s Degree in International Trade and Economic Relations

Di ZhuComillas
ComillasI discovered my passion for marketing while working, and thanks to this Master's degree, I have been able to deepen my knowledge in the field without interrupting my career. This online program not only offers great flexibility, but is also designed to reflect the current reality of the industry, teaching me the most innovative concepts and techniques on the market.

Di Zhu

Alumni of the Master's degree in Digital Marketing

Comillas
ComillasThe internship was key to my learning and networking in the industry. The Master covers everything from social media and omnichannel sales to performance and e-commerce. I highly recommend it to anyone looking to make a career leap.

Rubén Espinosa

Master’s Degree in Marketing

Discover the modalities

Don't miss out on what your experience in Universidad Europea could be like

Don't miss out on what your experience in Universidad Europea could be like

Come to Spain and experience your on-campus Master’s degree
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Why study a master's degree at Universidad Europea?
Enjoy the flexibility of studying a 100% online Master’s degree ​
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