Transform Your Passion Into Sports Leadership
- Lead the sports industry - This MBA gives you a comprehensive strategic vision, enabling informed decision-making in sports, managing both financial resources and international growth opportunities.
- Transform sports marketing - Specialize in digital marketing trends and sports sponsorship, using data and social media to connect with global audiences.
- Manage top-tier sports venues - Gain in-depth knowledge of managing sports facilities, from stadiums to events, creating efficient, secure, and tech-advanced spaces.
- Campus-based October 2026
- Online April 2027
Transform Your Passion Into Sports Leadership
- Lead the sports industry - This MBA gives you a comprehensive strategic vision, enabling informed decision-making in sports, managing both financial resources and international growth opportunities.
- Transform sports marketing - Specialize in digital marketing trends and sports sponsorship, using data and social media to connect with global audiences.
- Manage top-tier sports venues - Gain in-depth knowledge of managing sports facilities, from stadiums to events, creating efficient, secure, and tech-advanced spaces.
What makes Escuela Universitaria Real Madrid distinctive
Global perspective on the sports industry
Gain a comprehensive understanding of sports management models and learn from internationally recognised experts who are actively shaping the industry.
Entrepreneurship and leadership mindset
Develop your entrepreneurial mindset with real projects and enhance your management skills, preparing you to lead in any sector of the sports industry.
Innovation, data and artificial intelligence
Discover how AI, data analytics and technology are transforming the sports industry. Apply these insights to real-world sporting scenarios and gain a competitive edge.
A leading school in sports education
Escuela Universitaria Real Madrid is a pioneer in sports education, preparing the leaders of tomorrow through an innovative approach and a commitment to excellence.
International experiences in the sports industry
International trip
Visit leading sports institutions and gain a global perspective on sports management. Learn directly from international experts and attend unique sporting events. You can choose from more than 14 available experiences.
Exclusive events
Take part in exclusive events for football professionals, where you can network. Attend live sporting events, visits to prestigious institutions and other activities that connect you with industry leaders.
White Week
Experience a week dedicated to sport, featuring streaming talks from leading professionals, club executives and elite athletes. It is a unique opportunity to learn from the very best in the sector.
Professional internships at top companies in the sports industry
Career opportunities
Upon completing the Executive MBA in Sports Management, you’ll be prepared to work in various areas of the sports industry, standing out as a multidisciplinary professional:
Manage clubs, fitness centers, federations, or sports schools, leading their development and operations.
Design marketing strategies for sports brands and institutions, driving their visibility and growth.
Manage the image and reputation of sports organizations by creating effective communication campaigns.
Lead the planning and execution of high-impact competitions and events, ensuring their success.
Prepare and train the future leaders of the sports industry, helping them reach their professional potential.
Negotiate contracts and safeguard athletes’ interests, managing their professional careers.
Work in companies specialized in equipment, infrastructure, or sports sponsorship, leading key projects in the industry.
Flexible Learning – Learn at Your Own Pace
- On-campus: Fully immerse yourself in the university experience at our Alcobendas campus. You'll have access to state-of-the-art facilities to gain hands-on professional experience, both real and simulated, under the guidance of expert faculty, while also completing industry internships.
- Online: Learn through live-streamed classes, which are also recorded, and complete industry internships. Your personal tutor will support you throughout the course. Our virtual campus will be your learning hub, providing all resources, materials, and 24/7 technical support.
From the Classroom to Success: Their Stories
This master’s offered me everything I was looking for. It allowed me to study from anywhere I wanted and work at the same time. I enjoyed the networking opportunities and sharing this experience with people from all over the world.
Steve Cote
Global Affairs Canada
All the information I get for the MBA, I feel I have all the tools that I need to the development my self as a professional even the networking I get in this MBA is amazing.
Emile J. Machado
CEO | Profit4life
When you decide to do a master’s degree of this prestige and you decide to invest a lot of time, you want to choose the best one. By choosing this programme I was able to meet many people from different countries with important roles in their companies.
Ismael Parrilla
CEO | NSCA Spain
The quality you deserve
QS Ranking
The Executive MBA in Sports Management has been recognized as the best Executive MBA in Sports and among the top 200 in the world by the prestigious QS Ranking 2025, standing out for its impact in employability and international profile.
Mundo Posgrado
The MBA has been recognised as the best sports master's program in Spain, according to the Mundo Posgrado 2024 ranking.
FSO
According to the FSO Ranking by Hamilton consultancy, the Master’s in Sports Management has been ranked among the top 10 online MBAs and as the best MBA specialised in the sports sector.
Shanghai Ranking
Our faculty is ranked among the top 30 worldwide in the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2025.
Boost your future with artificial intelligence and sports leadership
At Escuela Universitaria Real Madrid, you will not only learn how to apply artificial intelligence to your professional development, you will be trained to lead the transformation of the sports industry. Leadership is part of our DNA, and our goal is clear: to achieve excellence and push every boundary.
Universidad Europea, recognised by Forbes in 2025 as one of the most influential institutions in education for its commitment to generative AI, offers you a unique opportunity to become a driving force for change.
Have access to the Advanced Course in AI Study Techniques, where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.
- Put into practice tools that help you be more productive and optimize your learning, enhancing your academic experience and achieving better results.
- Participate in an exclusive workshop delivered in collaboration with Google, where real professionals will guide you in the implementation and use of different AI applications.
Join the AI in the sports industry programme
Throughout your training, you will have the opportunity to take part in the innovative AISports programme, where artificial intelligence and sport come together to create new opportunities. You will learn from international experts through live online classes and gain access to exclusive content that will set you apart in your career.
Prepare to lead the industry through innovation and artificial intelligence.