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Private Master's Degree Executive MBA in Sports Management

Choose how you want to study: Campus-based or Online

Why study this programme?

International teaching staff

Made up of experienced professionals working at leading sports entities around the world. All of them are internationally renowned in their fields and offer you their experiences and knowledge.

Global and Practical Approach

The modules combine theory with practical experiences in managing elite sports entities, emphasizing real-sector analysis.

Networking

Access a direct network of professionals and experts through in-person events, enhancing job and collaboration opportunities.

Digitalization

Advanced training on using new technologies and digital marketing in sports, covering the latest trends like data usage and social media.

Why study at the Real Madrid Graduate School?

International Vision

Learn alongside professors and classmates from different nationalities, gaining a global perspective on sports management models.

Entrepreneurship & Leadership

Develop your entrepreneurial mindset with real projects and enhance your management skills, preparing you to lead in any sector of the sports industry.

AI in Sports

Get ready to lead the sports industry by applying Artificial Intelligence with expert-led training.

Leading School

The Real Madrid Graduate School is a pioneer in sports education, shaping future leaders with an innovative and excellence-driven approach.

Professional internships at top companies in the sports industry

Career opportunities

Upon completing the Executive MBA in Sports Management, you’ll be prepared to work in various areas of the sports industry, standing out as a multidisciplinary professional:

Director or manager of sports institutions

Manage clubs, fitness centers, federations, or sports schools, leading their development and operations.

Sports marketing manager

Design marketing strategies for sports brands and institutions, driving their visibility and growth.

Communications manager

Manage the image and reputation of sports organizations by creating effective communication campaigns.

Sports event organizer

Lead the planning and execution of high-impact competitions and events, ensuring their success.

Executive trainer

Prepare and train the future leaders of the sports industry, helping them reach their professional potential.

Athlete representative

Negotiate contracts and safeguard athletes’ interests, managing their professional careers.

Manager in multinational sports equipment or sponsorship companies

Work in companies specialized in equipment, infrastructure, or sports sponsorship, leading key projects in the industry.

Flexible Learning – Learn at Your Own Pace

  • On-campus: Fully immerse yourself in the university experience at our Alcobendas campus. You'll have access to state-of-the-art facilities to gain hands-on professional experience, both real and simulated, under the guidance of expert faculty, while also completing industry internships.
  • Online: Learn through live-streamed classes, which are also recorded, and complete industry internships. Your personal tutor will support you throughout the course. Our virtual campus will be your learning hub, providing all resources, materials, and 24/7 technical support.
Comillas
This master’s offered me everything I was looking for. It allowed me to study from anywhere I wanted and work at the same time. I enjoyed the networking opportunities and sharing this experience with people from all over the world.

Steve Cote

Global Affairs Canada

Comillas
All the information I get for the MBA, I feel I have all the tools that I need to the development my self as a professional even the networking I get in this MBA is amazing.

Emile J. Machado

CEO | Profit4life

Comillas
When you decide to do a master’s degree of this prestige and you decide to invest a lot of time, you want to choose the best one. By choosing this programme I was able to meet many people from different countries with important roles in their companies.

Ismael Parrilla

CEO | NSCA Spain

Kick-start your future today

Transform your career and request information today to secure your spot for the next intake.

Boost Your Future with Artificial Intelligence and Sports Leadership

At Escuela Universitaria Real Madrid, you will not only learn how to apply artificial intelligence to your professional development, you will be trained to lead the transformation of the sports industry. Leadership is part of our DNA, and our goal is clear: to achieve excellence and push every boundary.

Universidad Europea, recognised by Forbes in 2025 as one of the most influential institutions in education for its commitment to generative AI, offers you a unique opportunity to become a driving force for change.

AI for Academy

You’ll have access to the “Advanced Course in AI Study Techniques,” where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.

  • You’ll put into practice tools that help you be more productive and optimize your learning, enhancing your academic experience and achieving better results.
  • You will have the opportunity to participate in an exclusive workshop delivered in collaboration with Google, where real professionals will guide you in the implementation and use of different AI applications.
AI for Talent

Join the AI in the Sports Industry Programme

Throughout your training, you will have the opportunity to take part in the innovative AISports programme, where artificial intelligence and sport come together to create new opportunities. You will learn from international experts through live online classes and gain access to exclusive content that will set you apart in your career.

Prepare to lead the industry through innovation and artificial intelligence.